PALM COAST, FL—September 27, 2007— Amid continuing strong sales for Caslan® Designer Shades, ITA Inc. has given its retailer sample book a major upgrade, while introducing several new fabrics to the collection of premium-quality, soft folding shades. The colorful new book includes features designed to enhance the in-store and at-home shopping experience, and showcase the diversity and elegance of one of ITA’s most successful window fashion products.

Dramatic, full-page room setting photographs create a compelling environment for engaging customers’ imaginations, while generously sized fabric swatches facilitate faster, more confident design decisions. The book is compact, lightweight and easy to handle, with removable swatch cards. A snap-close carrying strap adds security and convenience.

Among the dozens of swatches in the book appears ITA’s latest group of Caslan fabrics, each designed to capitalize on the hottest trends in the current folding-shades market. Sienna captures the distinctive look and feel of raw silk, while performing smoothly in Caslan’s patented fabric panel system.

Another boldly textured style, Casino, offers designers the eye-catching look of “crashed silk” for dramatic room accents. Suede presents the warm, sensuous feel of natural hide, expressed in eight luscious earth tones. Another highlight in the collection is Catera, a blackout version of Cassandra, ITA’s best-selling light filtering fabric.

The new additions expand Caslan’s diverse palette to 85 colors and 12 distinct styles, all available in either fully hobbled soft folds or sleek, flat folding panels. Depending upon fabric selection consumers have light-filtering, semi-private and blackout options.

ITA says it developed the new sample book as part of its ongoing commitment to support its customers with effective, cost-efficient marketing and merchandising programs. With demand for folding shades continuing unabated, the company says it expects the new book to give added impetus to sales throughout its market areas.

To order a sample book, or for more information about Caslan Designer Shadings, ITA’s other current and emerging window fashions products, or ProfitMax®, ITA’s profitable turnkey manufacturing, marketing and merchandising support programs, contact the company at 800.387.2045 (outside the U.S.: 386.449.0880), or email:  info@itainc.net.

About ITA Inc.
Since 1986, ITA has become a leading developer, manufacturer and marketer of innovative window treatment products for distributors and fabricators around the world. Its flagship Meridian Home® product family includes; Capri® woven grass shades, Caslan® Designer Shadings, Meridian Home® Cellular and Pleated Shades, Meritec® Interior Design Series , Meritec® Performance and Soft Screen Shades, NatuRail® real wood lift system, MikronWood™ composite blind slats, Mirasol® Shutters, LaPlaya® Shutters and ArcSolutions®.

Back to Press Releases

<< PREVIOUS NEWS | NEXT NEWS >>