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Enhanced Extrusion Capabilities Position
Mirasol® Shutters for Future Growth
St. Augustine , FL —May 2, 2006— Building upon the sales momentum of its highly successful Mirasol® Shutters, ITA Inc. recently upgraded its shutter program by investing in significant new production capabilities, extrusion technologies and product line extensions. The enhancements enable the company to achieve even higher levels of efficiency and quality, thus sharpening its competitive edge in the hot shutter market.
Within the shutter category, Mirasol stands out for its unique, solid-core composite technology, providing exceptional strength, stiffness and light weight. The advanced production capabilities will allow ITA to introduce a new 4 1/2-inch louver and several new framing options, all featuring a super-tough cap stock finish that gives the shutters unsurpassed hardness and a flawlessly smooth, satin-like surface.
Bill Harris, President, emphasized that the new extrusion capabilities parallel ITA's continued capital investments in specialized tooling and equipment, including its own state-of-the-art stainless steel dies. "Over the long term, ITA is bullish on the shutter market," Mr. Harris said. "Our ongoing, multimillion-dollar investment in production equipment and technology means we're not only maintaining our shutter production capacity and product quality, but constantly upgrading them. We're in this market to stay."
The superior technology built into Mirasol Shutters has always given them a competitive advantage, both on the production line and in the consumer market. The solid-core composite components are engineered to be easy and economical to fabricate and require absolutely no sanding or painting. The shutters stand up to moisture, heat and UV rays, and will not warp, peel, scratch or dent. Based on its solid product characteristics, ITA offers Mirasol with a 5-year limited warranty. According to Mr. Harris, the company anticipates further product line extensions and enhancements in the future.
About ITA
Since 1986, ITA has become a leading developer, manufacturer and marketer of innovative window treatment products for distributors and fabricators around the world. Its flagship Meridian Home® product family includes Capri® woven grass shades, Caslan® Designer Shadings, Meridian Home® Cellular and Pleated Shades, Meritec® Interior Design Series, NatuRail® real wood lift system, MikronWood™ composite slats, LaPlaya® Shutters and Mirasol® Shutters.
For more information about Mirasol® Shutters, or any of ITA’s current and emerging window fashions products, including profitable, turnkey manufacturing, marketing and merchandising support programs, contact the company at 386-449-0880 (toll free 800-387-2045) or e-mail info@itainc.net.
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