PALM COAST, FL—May 12, 2008— ITA, Inc. has reported that demand for the retail marketing materials it developed for its Mirasol® Shutters has soared beyond expectations, keeping pace with brisk sales of the shutters themselves. The company said that the strong response from distributors and retailers has prompted it to go into a second printing of its product brochures and shop-at-home sample books, and increase production of its sample bag and panel.

The company’s aggressive marketing and merchandising program has helped Mirasol succeed against intense foreign and domestic undermarket competition. The comprehensive package includes a smartly designed shutter sample box featuring attractive graphics, shutter components and cross-sections; a carry-bag with a working shutter panel; high-impact point-of-purchase brochures with full product details; and a series of eye-catching postcards aimed directly at retailers and highlighting specific product benefits.

The full package of marketing materials is designed to enhance the in-store and at-home sales experience for consumers and decorators, and drive higher sales for retailers and distributors. ITA also supports Mirasol through ongoing contacts with the trade press.

Mirasol, ITA’s next-generation shutter, is based on an advanced, solid-core, closed-cell composite that provides an unprecedented range of features, including superior strength, stiffness, light weight and resistance to warping, denting and chipping. A ruggedized, satin-finish cap stock with “Always Dry” technology protects the surface integrity, resisting heat, UV rays and moisture, even in kitchens and baths. The fade-resistant color, easy maintenance and designer-quality finish also offer compelling incentives to style-conscious consumers. Notable among Mirasol’s features are its GreenAssured® formaldehyde free formulation, and its FR Assured® certification for meeting official fire retardant standards.

Referring to the unusually strong demand for the Mirasol marketing materials, ITA Managing Director Leonard Siegel said, “ITA has committed major resources to designing and producing the brochures, sample kits, postcards, and other promotional literature that add value to this product. Judging by the demand, it’s obvious that the success of Mirasol Shutters is due not only to the quality of their materials, design and craftsmanship, but also to the effectiveness of the sales tools that accompany them.”

Mr. Siegel also noted, "The right kind and quality of sales material is particularly important in the case of shutters, which in the past had been considered suitable mainly for sunbelt markets. However, strong product literature and sampling programs allow retailers and consumers to see and feel first-hand how today’s advanced shutters can work with just about any décor, room setting, or existing window treatments—and in any climate. Having earned a new appreciation for versatility and style, shutters have moved out of the sunbelt and into the mainstream for good—and Mirasol continues to lead the way.”

For more information about Mirasol Shutters, or ITA’s other current and emerging window fashions products, contact the company at 800.387.2045 (outside the U.S.: 386.449.0880), or email:  info@itainc.net.

About ITA, Inc.
Since 1986, ITA has become a leading developer, manufacturer and marketer of innovative window treatments for retailers, distributors and fabricators around the world. Its flagship Meridian Home® product family includes; Capri® woven grass shades, Caslan® Designer Shadings, Meridian Home® Cellular and Pleated Shades, Meritec® Interior Design Series , Meritec® Performance and Soft Screen Shades, NatuRail® real wood lift system, MikronWood™ composite blind slats, Mirasol® Shutters, LaPlaya® Shutters and ArcSolutions®.

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