Wider Pleats Mean Wider Markets for ITA's New Grand Pleat Line

St. Augustine, FL—March 30, 2006— ITA Inc. added a bold new dimension to its popular Meridian Home® Pleated Shades collection by introducing Grand Pleat, whose prominent feature—a pleat width of almost two inches—is unique in the pleated shade category. The company says the move is aimed at capitalizing on recent market trends towards wider, more-pronounced slats and louvers on horizontal blinds and shutters.

According to Bill Harris, President, “If these trends continue, this line extension should really take off. Right now, 3 1/2 and even 4 1/2-inch slats are appearing in hard window covering products. These broader widths have a greater visual impact, and they appeal to decorators seeking to make a bold fashion statement.” Mr. Harris also noted that Grand Pleat carries this theme into the realm of affordable soft window treatments, dramatically expanding the potential market for pleated shades—a perennial winner for the company.

For the Grand Pleat line, ITA assembled a focused collection of three best-selling fabrics—Poplin, Linen Light and Soft Satin—in 23 popular colors. The generous 1 7/8-inch pleat body beautifully enhances the effect of each fabric color and style, adding new dimension and visual interest to the window-space.

Grand Pleat’s 100% woven polyester fabrics fit perfectly on ITA’s color-coordinated Meridian Home® Head Rail lift system, and are engineered for easy, cost-efficient fabrication and installation. The company can help customer’s structure complete, turnkey manufacturing and branding programs, including low-cost manufacturing equipment, training, marketing and merchandising support, and renowned customer service.

The company is also updating its smartly designed sample book, a compact, lightweight sales tool that enhances the in-store and at-home fabric selection and sales experience. All styles are in-stock and ready for fast shipment around the world.

ITA’s Grand Pleat shades offer promising new profit opportunities to fabricators, retailers and decorators, and significant value to consumers seeking high-fashion window coverings at affordable prices.

About ITA
Since 1986, ITA has become a leading developer, manufacturer and marketer of innovative window treatment products for distributors and fabricators around the world. Its flagship Meridian Home® product family includes Capri® woven grass shades, Caslan® Designer Shadings, Meridian Home® Cellular and Pleated Shades, Meritec® Interior Design Series, NatuRail® real wood lift system, MikronWood™ composite slats, and LaPlaya® Shutters.

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