ITA Offers New NatuRail® Real Wood Lift System

St. Augustine, FL—January 20, 2006 — In a major step forward for fabricators of woven wood and roman-style window shades, ITA Inc. has introduced a revolutionary new head rail constructed of solid wood. The new Meridian Home® NatuRail® system complements the distinctive style and fashion of these popular shadings by adding the warm, luxurious look that only real wood can offer. It is available in seven richly finished wood stains and two painted colors.

Equally as important as the aesthetics
is the engineering built into the internationally patented head rail lift system, according to the company. Its streamlined design makes it easy to produce using only standard production equipment. Yet, it also incorporates several quality and technical details, including an easy-attach swivel bracket, durable brass fittings, and stylish matching wood tassels and bottom rails. NatuRail can be measured and installed as easily as any other head rail, either inside or outside the window frame.

ITA Managing Director Leonard Siegel said, “NatuRail is the perfect style upgrade for woven woods, roman shades, and woven grass shades. It gives fabricators the chance to add dramatic beauty and value to their products. And, it gives dealers a chance to boost profits from each sale as a stylish add-on feature. Technically, it is the first new development in roman shade lift systems in 35 years.”

ITA offers the new head rail through a turnkey fabrication program that includes complete manufacturing, merchandising and marketing support, including manuals and training, backed by dedicated customer service teams. Mr. Siegel noted that the full range of wood head rails is in stock and available for immediate delivery which keeps fabricator inventory requirements to a minimum.

About ITA
Since 1986, ITA has become a leading developer, manufacturer and marketer of innovative window treatment products for distributors and fabricators around the world. Its flagship Meridian Home® product family includes Capri® woven grass shades, Caslan® Designer Shadings, Meridian Home® Cellular and Pleated Shades, Meritec® Interior Design Series, NatuRail® real wood lift system, MikronWood™ composite slats, and LaPlaya® Shutters.

For more information about NatuRail® real wood head rails, or any of ITA’s current or emerging window fashions products, including profitable, turnkey manufacturing, marketing and merchandising support programs, contact the company at 386-449-0880 (toll free 800-387-2045) or e-mail info@itainc.net.

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