ITA Inc. Celebrates Twenty Years of Growth

St. Augustine, FL—April 11, 2006 — With appreciation for a success-filled past and abundant optimism for the future, ITA Inc. is celebrating 20 years as a developer, manufacturer and marketer of leading-edge window fashion products, now serving distributors and fabricators around the world. ITA’s milestone year will be highlighted by a move into brand-new headquarters nearing completion at Six Meridian Home Lane in Palm Coast, Florida. The company's most recent accomplishments include a string of new products and line extensions, including:

• Meridian Home® NatuRail® —a revolutionary, patented, solid-wood head rail for woven wood and roman-style window shades.
• Grand Pleat , a bold new two-inch pleat width for ITA's popular Meridian Home® Pleated Shades.
• New Meritec® Interior Design Series shading fabrics, including textured woven grasses and two-tone weaves.
• Major new extrusion technologies and production capabilities for LaPlaya® Shutters.
• Substantial investments in capital equipment and tooling, including laminators, heat transfer printers, and slitting machinery.
• A major expansion of ITA's Ormond Beach, FL., warehouse facility to assure continued reliable product delivery.

The company has also strengthened and consolidated its product research and customer support programs into ProfitMax®, a comprehensive suite of technical, manufacturing, marketing and merchandising assistance for ITA's own Meridian Home brand for fabricators seeking to build their own private label collections.

Founded in 1986, "International Trade Associates" (“ITA Inc.”) was launched by seasoned industry professionals with the confidence that an independent company, dedicated to quality and innovation, and committed to the needs of its customers, could thrive in a globally competitive marketplace. The company grew from being a sales agent for a PVC extruder to become a leading, full-line supplier of a growing range of window fashion products, developing substantial capabilities in product research and development, marketing and customer support. According to ITA President Bill Harris, several factors have sustained the company throughout its 20-year history:

• Staying on top of the market—monitoring real-time trends in product choice and decorative styles.
• Researching and developing focused collections of high-quality window fashions designed to anticipate and satisfy consumer preferences.
• Assimilating and maximizing promising new technologies in raw materials, equipment and production methods to maintain quality, efficiency and pricing leverage.
• Structuring sales programs that preserve the autonomy and flexibility of customers, giving them control over style allocations, volumes, sales channels, market timing and promotions.
• Maintaining high levels of communications and service to customers, while treating them with integrity and respect.

Managing Director Leonard Siegel said, "Looking ahead, we will continue to invest heavily in new product development, and grow ITA as a company that is prized for its services as much as for its products, the premier choice for innovative window fashions."

For more information about ITA's products or ProfitMax® services, contact the company at 386-449-0880 (toll free 800-387-2045) or e-mail info@itainc.net.

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